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McKinsey Report to the pharmaceutical industry

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  • McKinsey Report to the pharmaceutical industryIntroduction
  • McKinsey Report to the pharmaceutical industry McKinsey was commissioned in Q1, 2003 to: provide dedicated effort in conducting in-depth market survey and collect detailed information from four cities within two provinces to identify the key growth drivers in China's broad market; 4 product categories were included: GI (Motilium), OBGY (Gyno.), Nail Infection (Sporanox) & Vertigo (Sibelium) provide objective assessment about the broad market opportunity (not including any urban centres);
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